The power of an evocative message
Copywriting for conversion - small change, BIG effect!We know that little things can make a big difference. Changes to a headline or other piece of copy can make or break an ad or the effectiveness of...
View ArticleBuild backlinks with Google Alerts
What are Google Alerts? Google Alerts are email updates, delivered to your inbox, of the latest and relevant Google results based on a word, phrase or topic of your choice. They can be used for a...
View ArticleIf Amazon is so successful just copy them!
Amazon are successful! Why not just copy them? If you're in the web design/optimisation business, how often are you asked if you can build a site just like Amazon's? Maybe not every day but enough to...
View ArticleNot all Url Shortening Services are Equal
Choose the best for your SEO activities When using any of these services you have to be careful which service to use as they all don't use a 301 direct and it is important from an Search Engine...
View ArticleEmail Marketing Best Practice!
Email best practice and does it apply to everyone? HTML email marketing do's but some don't! We are constantly reminded and remind clients of what is regarded best practice particularly where html...
View ArticleGoogle Places – It’s changing face
New Look for Google Places Google announced last Thursday changes to the look and layout of their Google Places listings. More importantly they are dopping or, at least, relegating 3rd party reviews...
View ArticleGoogle Analytics–More new features
More Google Analytics updates/improvements Google continues to try and improve and make more relevant all its offerings whether that is search based or in this case relating to its free Google...
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